Deloitte Touche Tohmatsu India LLP has unveiled wave 24, the latest analysis of its Global State of the Consumer Tracker, indicating that despite inflation, consumers are prioritising personal care and well-being as the world gradually adjusts itself to a life after the pandemic.
Key Takeaways from Leisure Survey conducted by Deloitte Touche Tohmatsu India LLP
After spending over a year and a half within the confines of their homes, Indian consumers are now living in the moment and indulging in luxury and experience-oriented spending. The latest findings of the consultancy firm’s survey revealed that 85 per cent Indian respondents plan to spend on leisure travel in the next four weeks, 71 per cent Indian respondents feel safe engaging with one-on-one services and 68 per cent Indian respondents feel safe going to a restaurant.
One of the key trends emerging out of the survey also unveiled that business travel is gaining momentum. With easing travel restrictions and the opening up of workplaces, Indians are gearing up to resume their business travels. 69 per cent consumers are likely to travel for business within the next three months. With improving sentiments, resurgence of economic activities and a growing sense of positivity and normalcy, executives have gradually resumed business-critical travel.
Commenting on the development, Porus Doctor, Partner and Consumer Industry leader, Deloitte Touche Tohmatsu India LLP, said, “Conscious yet meaningful consumption is being celebrated by Indians, as they look forward to ‘experience’ the present rather than living it virtually. This has also created a sense of purpose in them, and they look forward to engaging with brands and platforms that reflect their personal values and are in line with their evolving tastes.”
Intent to travel for leisure in the next three months has seen an upward trend. Indian respondents are actively exploring leisure travel, according to the study with 65 per cent Indian respondents feel safe about flying and staying in a hotel. Deloitte’s Global State of the Consumer Tracker is a longitudinal, online consumer survey fielded monthly across 23 countries including India, Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, Ireland, Italy, Japan, Mexico, Netherlands, Norway, Poland, Republic of Korea, South Africa, Spain, Sweden, Switzerland, United Kingdom and the United States.